Whirlpool redefines washing machines in India, launches the all new ‘Whirlpool ACE washstation’

Ace to boost Whirlpool’s portfolio of Semi-automatic Washing Machines

New Delhi, November 12, 2010: Whirlpool of India, a subsidiary of the Whirlpool Corporation, global manufacturer and marketer of major home appliances, today launched a range of new semi automatic washers- ‘Whirlpool ACE Washstation’. Whirlpool Ace is a thoughtfully designed iconic product that blends both form and functionality redefining the Indian semi-automatic washing machine segment.

Thoughtfully designed, Whirlpool Ace comes with smooth edges and a curved body that provides easy access around the machine. The unique top surface on the machine enables the consumer to sort, stack and carry dry clothes , which completely redefines the usage experience on the washing machine Adding more to the consumer’s comfort, its optimum height relieves the user from bending while washing. It comes with a unique handle and big wheels to ensure a smooth mobility of the machine

Equipped with the unique and patented technology “Agitator”, Whirlpool Ace will replicate the way clothes are scrubbed with hands along with an additional roll-over movement that gives them a thorough yet gentle wash. Whirlpool Ace will come in 3 variants and 2 Capacity points i.e 7.5 Kg and 8Kg with prices ranging from INR 9200 to INR 10200.

Speaking on the occasion Mr. Shantanu Dasgupta,Vice President,Corporate Affairs and Strategy said, Innovation is a fundamental reason why Whirlpool is such a preferred brand. Whirlpool Ace Washstation is yet another innovative product offering from the brand, combining – for the first time in India – a workstation with a washing machine that will remove the drudgery associated with the wash routine.”

The newly launched range will be supported by a multi-media campaign including above the line – advertising and a host of below-the-line activities innovative marketing tie-ups, in-shop display, promotions and product demonstrations.

About Whirlpool:

Whirlpool Corporation is the world’s leading manufacturer and marketer of major home appliances, with annual sales of more than $19 billion, more than 80,000 employees, and more than 60 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Additional information about the company can be found at http://www.whirlpoolcorp.com.

For Further Information, Contact:

Esha Khattar
Corporate Voice Weber Shandwick