WINNERS OF ‘KITCHEN WARS’ THE ULTIMATE CORPORATE COOKERY CONTEST!

Whirlpool India and Something’s Cooking Culinary arts organized ‘Kitchen Wars’, a first-of-its-kind culinary competition between Corporates in Bangalore. Kitchen Wars, a unique culinary talent show, is envisioned as a platform for passionate corporate houses to come together, bond over cooking and foster social interaction with that special ingredient called fun. The competition was organized in…

FORESEEING FASTER RATE OF ADOPTION OF BUILT-IN APPLIANCES: WHIRLPOOL OF INDIA’S KAPUR

Gone are the days when setting up a new house meant starting from scratch and setting a kitchen meant pulling up your socks for the assembling act. With companies now offering combined services of products and services, households are now being set up more easily and stylishly. One such move is now being done by…

KITCHEN WARS, CULINARY COMPETITION FOR CORPORATES, TO BEGIN ON JULY 12

Whirlpool, manufacturer and marketer of home appliances, will organise Kitchen Wars – a cooking competition pitting 32 six-member teams representing corporate houses against each other – in Bengaluru on three weekends, between July 12 and 26, 2014. J W Marriott is the hospitality partner for he competition, co-organised by Something’s Cooking Culinary Arts Pvt Ltd….

FCB ULKA’S NEW TAKE ON FRESHNESS FOR WHIRLPOOL’S REFRIGERATOR

FCB Ulka’s fresh take on freshness for Whirlpool’s new Protton World Series Frost Free refrigerator. Whirlpool has launched a new campaign for its new Protton World Series Frost Free refrigerator with 3 door format and has the revolutionary 6th SENSE ActiveFresh Technology in the ‘Active Fresh Zone’ to keep fruits and veggies extra fresh. It’s…

WHIRLPOOL’S AD FOR PROTTON REFRIGERATORS EXPLORES ‘THE SOUND OF FRESHNESS’

Whirlpool has launched a new campaign for its new Protton World Series Frost Free refrigerator. Created by FCB Ulka, the campaign aims to promote the refrigerator’s 6th Sense ActiveFresh Technology feature that helps fruits and vegetable remain fresh. With this, the brand is also highlighting its new position ‘Designed to delight’ and explores the sound…

WHIRLPOOL’S AD FOR PROTTON REFRIGERATORS EXPLORES ‘THE SOUND OF FRESHNESS’

Whirlpool has launched a new campaign for its new Protton World Series Frost Free refrigerator. Created by FCB Ulka, the campaign aims to promote the refrigerator’s 6th Sense ActiveFresh Technology feature that helps fruits and vegetable remain fresh. With this, the brand is also highlighting its new position ‘Designed to delight’ and explores the sound…